# identity.md

## Organization Overview
- **Company Name:** PAKA®
- **Mission:** To create natural, all-purpose clothing for people who love the outdoors, innovating with alpaca fiber and other materials that are healthier for people and the planet, while serving the people, environment, and animals involved in creating the apparel.
- **Company Structure and Legal Entity:** Certified B Corp.
- **Founded Date and Location:** Founded in Peru; specific date details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** A responsive team that strives to respond to inquiries within 1 business day. Team details forthcoming. (Link: https://www.pakaapparel.com/pages/our-story#MainContent)
- **Company Culture and Values:** Committed to sustainability, ethical production by Peruvian artisans, innovation with natural fibers like traceable alpaca, and serving people, the environment, and animals.

## Operations & Structure
- **Business Model and Operational Approach:** Creates sustainable alpaca wool outdoor apparel, focusing on ethical production by Peruvian artisans and innovating with alpaca fiber and other materials for natural, all-purpose clothing, featuring Traceable Alpaca™.
- **Location(s) and Geographic Presence:** Operations are based in Peru, leveraging Peruvian artisans for production.
- **Key Partnerships and Affiliations:** Certified B Corp.